Bring the Script Writing Secrets of Hollywood to Your Training Courses

Carmen J. Madison shares how to build stories from the ground up for the purpose of engaging your intended audience. As a Professor at Kennesaw State University, she uses this framework as a foundation for her Screenwriting course where she teaches the process of crafting a structured narrative, developing characters, and creating conflict and ultimately resolution. Using her background in Entertainment, as well as Marketing for companies like Turner Broadcasting, Chick-fil-A and The Home Depot, Carmen shares a tactical approach that combines creative storytelling with learning principles that Talent Development professionals can incorporate into their process when creating project materials.

Following this session, the audience should be able to:

1. Use a formulaic approach to designing a new narrative
2. Identify key components needed to build a story
3. Develop stories that engage their audience
4. Utilize their creativity across various projects

About your Facilitator: Carmen Jones Madison

Carmen Jones Madison spent 13 years in the Marketing world, including a 10-year stint in the Entertainment Marketing department at Turner Broadcasting (now WarnerMedia). There she managed national, award-winning consumer promotions for various programming priorities including sitcoms, dramas, TV movies and late night talk shows. Following her time at Turner, she worked with Chick-fil-A, Inc., The Home Depot and Comcast focusing on Digital and Social Media Marketing. Prior to joining Turner in Atlanta, Carmen worked in Hollywood where she held positions in Production and Story Development. Carmen was also a Freelance Story Analyst critiquing scripts and literary properties for film and television studios. She was featured as a Guest Programmer on TCM, where she discussed one of her favorite classic films, Cabin In The Sky, with then host Robert Osborne. She spent several years serving on the Screening Committee for the Atlanta Film Festival helping to judge screenplays from around the world for the highly regarded annual festival. Carmen holds a BFA in Film from Florida State University and a MFA in Film Producing from Chapman University. Her TV drama pilot script Fire Brothers has been awarded Finalist status from the Hollywood Hills Screenplay Competition, 1st TV Script Writing Competition and the Stage 32 TV Writers Contest. She resides in her hometown of Atlanta, GA where she is focusing on Writing and Producing, as well as teaching at Kennesaw State University where she shares her passion for crafting stories in a Screenwriting course for new Writers.

Doors Open - 5:30 PM (Networking, Food, etc.)

Program Begins - 6:00 PM

Program Ends - 7:30 PM

Door Close - 8:00 PM