People learn better from words and pictures than from words alone. Neuroscience and numerous research studies support this assertion. Yet too often training presentations and e-learning miss opportunities to use pictures, or use them ineffectively.

In this presentation, we'll cite evidence from experts such as Ruth Colvin Clark (Graphics for Learning) and Richard E. Mayer (Multimedia Learning). With their help, we'll provide answers to these questions:

1. Why should I use pictures for learning?
   
2. What kinds of pictures work best for different content types?
   
3. How can I use pictures effectively with other media?
   
4. Where can I obtain pictures to use?
   

Join us to learn practical techniques for making your training more engaging and effective through pictures.

About the Speaker
Jack Massa is Principal of Guidance Communications, Inc. where his mission is making complex information clear. Jack has designed, developed and delivered training solutions for organizations such as Unisys, Equifax, The Home Depot, InterCall, Digital Insight/Intuit, and many others.

Jack has a Masters Degree in Creative Writing and certificates in Learning Design and Computer Programming. He is an Associate Fellow of the Society for Technical Communication and was recently Vice President of Technology for Greater Atlanta ASTD.

Networking and Refreshments: 5:30 pm
Program: 6:00 pm

Location:

6 Concourse Parkway
Room 725
Atlanta, Georgia 30328-5351
Special thank you to member Jo Ann Labbie for hosting