The Sales Performance Improvement (SPI) SIG presents:

"NEW, SUSTAINABLE APPROACHES FOR SALES TRAINING   Four Key Components That Make Sales Training Stick"

According to estimates by Training magazine, over $7 billion is spent annually on sales training events.  For most of these companies, however, research shows that student recall of this training content fades to a only a small fraction after just 90 days.

Some organizations now excel in avoiding this trend by applying a new model of adult learning methods, supported by new technology, to maximize understanding, retention, application and business results from sales training programs. In this presentation, Tim Sullivan, a Director at Sales Performance International, will describe why the traditional paradigms for training don’t work for sales professionals, and how you can now take advantage of a breakthrough approach for training sales people.

What you will learn:

• Why most sales training is broken
• The four components of a continual learning program for sales talent development
• How to establish an effective role-based curriculum for sales channel development
• How to remove the barriers of traditional sales training and provide unlimited learning – to sales professionals and any supporting part of your entire organization
• How to eliminate dependence on human intervention for sustained sales training reinforcement and mastery and ensure high levels of selling best practice adoption
• How a continual learning program enables dedicated management, administration and measurement of results from sales training
• The value of a sustainable learning program for sales performance improvement, and how to align the value received with how you invest

The presenter:

Tim Sullivan brings over 25 years of sales, marketing and management consulting experience to his role as director of development at Sales Performance International.  He has developed sales training curriculums and learning content now in use by companies all over the world, including Emerson, Oldcastle Materials, Nike, Microsoft and many others.

Agenda

5:30pm – 6:30pm: Networking

6:30pm – 7:00pm: Speaker Presentation

7:00pm – 7:30pm: Q&A / Close